Parihita | Royal Indian Couture

The Genesis

Beyond the Briefs

For years, our founder, Kanika, navigated the structured world of Law. But where others saw legal codes, she saw the intricate patterns of a weave. Where others heard arguments, she heard the rhythmic thrum of the handloom.

Belonging to a generation determined to make ethnic wear the heartbeat of modern fashion again, Kanika realized a heartbreaking truth: the "Designer Label" had become a barrier, making bespoke couture a distant dream for most. Parihita was born to change the verdict. It was time to reclaim luxury for the people who truly love it.

Kanika

Founder & Creative Director

The Parihita Promise: Democratic Couture

We don’t just sell clothes; we architect memories. Parihita is built on the belief that "Bespoke" shouldn't mean "Extravagant Cost". We bridge the gap between the unattainable high-end runways and the soul of the common patron.

I

The Uniquely Yours

Every creation is a singular masterpiece, born from the patron’s choice and tailored to their satisfaction.

II

The Personal Touch

Whether it is weaving a secret, deeply personal message into a bridal dupatta or crafting a regal designer Lehenga at a bootstrapped price, we honor your story.

III

The Artisan Connection

Every stitch is a preservation of the handloom art, supporting the very hands that keep our history alive.

Join the Tribe

Parihita has grown from a quiet vision into a steady tribe of ethnic wear lovers—patrons who value authenticity over a price tag and soul over a brand name.

"We invite you to step into our Atelier. Let us create something that isn't just worn, but felt. Because at Parihita, you aren't just a customer; you are the Muse."

Explore the Atelier

Our Story